[legitster]

Quora has a similarly baffling UI. You're reading one thread trying to find a useful response and it mixes in random answers to other threads.

Who the hell thinks this is a good idea?

The only thing I can figure out is some "expert" somewhere has data that says there's a small pickup of people coming in from SEO clicking on other random links.

But you would have to be such a myopic idiot to think that deliberately confusing users to inflate engagement is a reasonable long term brand strategy.

[kaisadilla_]

Quora's UI is just trash. It's hard to realize the answer you are reading is not an answer to the question you have opened and that's an unbelievably stupid thing to get wrong in a website that is all about questions.