[eichin]

Just because there's actual virtue doesn't mean there isn't also virtue signalling going on... especially when it might be (in your particular circles) more taboo to talk about the actual numbers than the "doing it for the environment" part.

[bruce511]

I guess it depends on what you mean by virtue signaling, and indeed on how much you care about "visible" things. And to what extent the people around you care.

Where I stay solar is really common (probably > 1 in 10 has it.) Plus the Financials make it easy (if you have the roof and capital.) And here no-one really cares if you're green or not.

The fact that it is green is a bonus. (Which i think most people don't care about.)

I guess you can read virtue-signalling into anything you like, especially if it matters to you personally. I just don't think it comes into play here.