I would hope so. If I can’t use my phone in the car because it distracts me from the road, they shouldn’t be putting an attention-grabbing movie on a truck.
In Asia these things have been around for decades -both for regular advertising but also for political advertising. That said, I would not be against banning them stateside. We already have too many ads.
https://www.drive.com.au/caradvice/are-mobile-billboards-leg...