[arnitdo]

Not quite enshittification, that would be the eventual '''realignment and optimization of models to suit business demands and streamline $COMPANY's economic operations while focusing on serving the customers what they need best'''

This is just simply economics. Make an early loss to get a customer base, offer addictive features at irresistible prices, then yank them into your profit-making pricing.

Although yes, the ??? in the parent comment could be replaced with "A/B test some price gouging or ratty pricing methods to see how far we can go without being noticed"