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by habitue
32 days ago
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I'm no Musk fanboy but I think this kind of maximally cynical take is tiresome. They thought it would work, they expended significant engineering effort and money making it real and producing it and selling it to customers. The simplest explanation is that they did all that and the market didn't want it. The economics of traditional panels outweighed the aesthetic advantages of tiles and they're pivoting. No conspiracy or fraud need be invoked. |
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Financially it was part of SolarCity bailout (Musk's cousin). It heavily heavily penalized Tesla shareholders and smelled of a family bailout. Solar Roof was announced so hastily in October 2016 justify the merger and stave off massive shareholder lawsuits. There was little effort in the roof development after bailout was a success, minus the bait-and-switch lawsuits.
There was genuine concept level development at some point, but it was developed into product after they knew it did not work to keep lawyers happy.