[smt88]

The shop owner is an absolute moron. His entire brand is about authenticity and being a genuine hometown business. They could’ve made content just by filming themselves making their bagels every morning.

AI marketing is mostly used by businesses that barely exist, like direct-to-consumer Instagram scam brands. I can’t imagine how you could be so clueless that you’d want to join that group when you have a real brick and mortar business.

[michaelsbradley]

He’s probably really busy making bagels, managing employees and the physical store/s, and keeping track of the finances. And seems like he might not be too artistically-media inclined, i.e. he had part-time workers (students) managing his social media previously.