we don't have a product it's basically a free research site so the only monetization we get is from adwords which requires very high traffic to make any money
so i guess it depends on what your goal is. Is it to make money? To be a highly trafficked site? To be a resource for a niche?
Money sounds rough unless you can get to some form of productization. I'm don't know the size of the potential user base for what you are offering, so I don't know how realistic a high number of users is or isn't. It sounds like you're already a resource for a niche, and if you like that, then take the burden off of yourself and automate as much as possible.