I dunno I think AI is pretty cataclysmic for the ad supported web. For one, why go to any webpage instead of reading the LLM summary. For two, why look at an ad riddled page when an LLM can clean it up for you.
They show them now but yeah they're another ad driven service in waiting. That's ultimately the end for Meta. When ad dollars go from websites to LLMs.
That's why Zuck is desperately trying to build Meta AI. It's an ad company, they couldn't care less whether their vehicle is websites or LLMs. But they do need the LLMs if they want to continue to sell ads.