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by michaelt 29 days ago
> The Windows phone didn't make it due to Microsoft failing to compete

As I recall Microsoft threw quite a lot of resources into Windows Phone.

My then-employer had apps for Android and Apple, and Microsoft literally paid for us to port it to Windows Phone. Microsoft brought Nokia, who had dominated the industry in the late 1990s and early 2000s.

And Microsoft was early to the mobile party too - you could get an iPaq H3660 running Microsoft Pocket PC 2000, seven years before the first iPhone. Keyboardless Fujitsu and Compaq tablets ran Windows XP Tablet PC Edition in 2003, seven years before the iPad.

They weren't as good as what came later. Chunky, fragile devices, resistive touchscreens, stylus input with a tiny on-screen keyboard, worse batteries, worse wifi, barely any mobile data. And at the time, $500 seemed hugely expensive compared to a normal phone, even if these days there are plenty of $1000 smartphones.

But there's an alternate reality where Microsoft had a 'first mover advantage' and captured a big slice of the smartphone-and-tablet market.

2 comments

It was Microsofts fault. I had a Windows Phone just to play with it (besides an iPhone), Nokia Lumia. Just when Windows Phone 7 was getting some traction, Microsoft axed it and rebooted the ecosystem. None of the popular phones that ran Windows Phone 7 got the Windows Phone 8 update. To make it worse, Windows Phone 8 apps were not compatible with Windows Phone 7.

So Microsoft basically said: "as a thanks for being an early adopter, you know have to buy a completely new phone again". For reference, Windows Phone 7 was initially released in October 2010 and Windows Phone 8 in October 2012. After that many (technically-inclined) early adopters left.

Microsoft destroyed Windows Phone.

Zune was also... not good. I was given one. It was defective. I think I got a warranty replacement and gave it to a friend who basically never used it as far as I know.

Nadella's Azure play basically saved Microsoft in my opinion. They totally blew mobile and desktop Windows and Office were declining markets and XBox was a sideshow.

I long for something like the first gen Zune that just worked. Great aesthetics and screen for the time. Replaced with an iPod Touch which was nice but entirely forgettable.