I'd be more surprised to hear that most folks made a habit of investigating the people whose articles we read. To be honest, I usually don't even look at the byline, let alone the rest of the website.
I'm one of the creators of an open-source security framework (1). I've been eating online fraud for breakfast for 8 years. The article is delusional enough that I had to visit the top page of the domain (2).
1. https://github.com/tirrenotechnologies/tirreno
2. https://fixelsmith.com