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by crmd
35 days ago
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> Drawback: this doesn’t work until you have history. New accounts have no baseline. This is an underrated CX factor: If my card gets denied when i’m a new customer or exhibiting a new pattern, i’m impressed with their software. However if they deny a transaction where there is any previous history of me authenticating, then I’m frustrated by their naive paranoid algorithm. |
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Fraudulent transactions will eventually cost the bank (when they would have to reverse/reimburse it and eat the loss). A denied transaction only results in an angry customer who will quickly forget after they complained - so the customer bears the brunt of the externalized cost.
Therefore, the bank's incentive is to err on the side of more caution, and deny transactions when finding false positives.