Lots of individuals use it to track their AI spend. Everything is private and internal. Most companies track token usage anyways right now. It's a great tool, we use it across our entire team and love it. What's awesome is some "non-technical" users will surprise you with their output if given a chance.
If you think tracking AI usage and connecting it back to outcomes and ROI is pointless, you are likely going to be without a job soon. See commentary from Cloudflare, ClickUp, Meta, etc.
It’s slop all the way down.