Until every web site and bank requires you to use it because their CTO saw an ad in an airport that said it was a good idea and makes line go up.
"Leadership" today is monkey-see, monkey-do.
See also: Sign in with Google on every web site, even if you don't have a Google account; and Cloudflare interrupting your web surfing every six minutes to make sure you haven't be absorbed by the Borg.