[flail]

Ultimate credibility? Sure, they never did. Yet the whole thing Google was built upon was using links as tokens of credibility.

You'd assume an outgoing link from a CNN website has more credibility than one from an anonymous blog. That is, I reckon, still true. Although the credibility either link conveys is degrading. Again, it has been so since we started playing the game of SEO, yet AI-generated content in this context is basically a weapon of mass destruction. The deterioration has sped up dramatically.