You're right, though the friends and family that I would feel the need to recommend a password manager to aren't the type that would self-host their own servers.
- KeePass files synced between laptop and phone on OneDrive, DropBox, etc
- KeePassXC on Windows and Mac
- Keepass2Android mobile client
- Browser integration on mobile.
- On laptop, I prefer no browser integration; Copy username and password with Ctrl+B and Ctrl+C
Slightly off topic, I use KeePassXC on Mac and browser integration almost never works for me. It never picks up the usernames, passwords for me, even if the entry has the url in it.
I've paid for and recommended Bitwarden. For years it's operated along a stable trajectory. I was confident in its security record. Vaultwarden is an escape hatch I'm in a position to set up for my family as a last resort. Almost any reputable password manager is more secure than reusing the same passwords or storing everything in a note file.
What I stopped doing so frequently could be described as "evangelizing" or "endorsing". I no longer actively tell people that I think they should use X, instead, if someone asks, I say "I use X, and it's worked for me so far".
I pay for a service for my family because I need reliable and easy for my wife and daughter to use it.