I just want to say I absolutely love Mullvad! You guys did a fantastic job at designing a genuinely good and trustworthy (as much as possible) VPN vendor. You communicating here is just another data point towards this.
I almost want the people doing the mandatory VPN product placement ("This video is sponsored by NordVPN!") to do Mullvad for once. My jaw would hit the floor from unfamiliarity
If Mullvad was suddenly in that ad scene, I would get worried.
This is not anything specific against Nord, I don't know anything about them. However, at this point, I take YouTube/influencer ads as a very negative signal towards the product being pushed. I am not sure if that's fair, but that's just my gut feeling given the entire YouTube ad scene.
I think it's the cost per viewer, where "scams" are more profitable than a honest business, and that makes my gut tingle. Again, to be fair, I may be being a jerk here with my judgment.