[dormento]

Cue the clueless CEOs of zig shops (I don't know many, but still):

"Rust is faster and safer! Port it! If you don't do it, I'll do it myself, because AI can do everything a programmer can, including the stuff you don't want to do. Ship it!"

[allthetime]

What serious zig shops exist are generally run by actual engineers. Check out tigerbeetle if you want a good example.