Literally everyone had a ZX Spectrum, or Commodore 64, or a BBC Micro if their parents were rich and thought that having the same as they had at school was a good idea.
Around 5 million ZX Spectrums were sold between 1982 and 1992. If all were sold in the UK (they weren’t), that would put the penetration around 25% based on the number of households in 1990.