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Many people think you should avoid having bias. That may be the correct thing in some circumstances, but I think it's better to intentionally have bias, to make that bias explicit, and then to intentionally work within the framework provided by that bias. It should be open, public, and visible. This allows for full transparency with the audience, increasing trust, while also giving a public "anchor" to guage your work against. Many organizations do just this. Outside of news it's often just called "culture" or "branding," but it's more important, IMO, to be explicit, public, and clear about this in a news setting, and very much can serve as away to defend against outside influence. |