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by c-hendricks 38 days ago
Wait, why would the method in which the HTML that Google indexes was generated matter?

(I get that web vitals might be taken into account, but you don't need a slop generator to make a static page)
3 comments
overgard 38 days ago
From what I gathered from (part of) the video, it's not about the HTML, it's the copy. Basically Google is accidentally/intentionally optimizing for copy that sounds like it came from an LLM or a LinkedIn lunatics post.

I'm skeptical but I don't have time to watch the entire video so I don't want to cast an initial judgement on if he's correct or if it just has to do with his specific copy.

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em-bee 37 days ago
i think you got the gist of it. the whole video doesn't really add any evidence as to how he came to that conclusion, it's mostly about why it's bad and how he feels about it.
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skeledrew 38 days ago
It's not about the HTML. It's about the wording of the content. The more he had AI reword things, the better his ranking became.
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em-bee 38 days ago
google search evaluates based on their content and how they look. apparently, according to louis, AI generated websites get a higher score.
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skeledrew 38 days ago
Makes sense, since AI is also doing the ranking.
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