[pedalpete]

I have a brand new Microsoft Band still in the box! When I ordered one, Microsoft sent me two and refused to refund me and take the 2nd one back :) I still look at that device fondly.

What makes you think an EEG headband is not just a smartwatch in a different form-factor? We're running an nrf53 plus extra storage. We don't have a screen, but screens are fairly inexpensive. We've got a full EEG system.

We have actually done pretty well at limiting the number of parts. The headband is so thin it's buttonless. We didn't have room for a button and created a fully buttonless interface.

There are parts you wouldn't think would be expensive but are. Bone-conduction transducer, heart-rate sensor, etc etc. Yes, we could ditch the HR and save some money but we feel it will be beneficial.

Watches are a thing that exists. EEG sleep headbands aren't. We had to create our own materials for EEG sensing. Everything else on the market have limited life and aren't comfortable enough for sleeping.

Of course, all the plastics and TPU are custom. The fabrics are custom. Our scale is also very small right now, so I fully expect the cost to come down significantly with scale.

[com2kid]

Yeah I get the custom parts thing, curved screen, curved batteries, and our optics stack for hr was custom built, now days those are off the shelf and a dime a dozen.

I guess my main point is that your device's price is firmly in the luxury impulse purchase category. It is only low price from the perspective of high earning coastal tech workers.

> Of course, all the plastics and TPU are custom.

Ugh getting the coating right on band took so long. Sunscreen stains everything.

That and a lens cover for the UV sensor that was transparent to UV and not just cheap plastic that'd shatter the second you slightly banged into it.