[amr_shawky]

I completely agree, my only issue with WhatsApp is that when I get a message, I need to read it immediately and its 50/50 whether its important or just a random link to something. For me at least, the reason Instagram messages work is I can ignore the notification because I know its definitely not important and just something funny to look at later.

[keane]

This is an issue. iMessage needs a way for a group thread to be set and labeled as low-priority collectively and preemptively (not just individuals muting the thread).

My friends and I have silly group threads but they fizzle out fairly quickly because everyone is worried I think that they could be bothering people during the workday with a rather high-priority notification.

Instagram is better, like you say, because we can absorb the links and gifs passively.