[bsimpson]

A good friend of mine has the opposite problem. I'm 5'11" (180cm) with a slender frame and long arms. A small Patagonia jacket fits me great.

My friend is probably 5" shorter than me. A small on him would be too long.

So he's always on the hunt for things that fit him properly in both dimensions.

[wvh]

It used to be so local (regional) brands had sizes adapted to their demographics. There used to be a thing like Italian, French, German, Scandinavian, etc sizing. I guess for global brands like Patagonia it's going to be challenging to fit everybody into the same – let's say – "M" size.