[alwa]

I’m inclined to take the author at their word that they’re a copywriter by trade.

I agree that the punchy staccato and the rhetorical questions smell AI-ish, but the way this person uses them, there’s, like, a payload each time. Versus LLM-speak, where the assertions are at best banal and more frequently just confusing.

[srcreigh]

I've found myself using AI rhetorical styles. Mostly in PRs. The whole "not just X, Y" pattern hooked into my brain.