[joeag]

If you're not sure if there is a pain you are solving, try the Nail it Then Scale it cold call test. Cold call 10 target customers and briefly describe what you think their pain is and how your solution eliminates it. Usually you will have to leave a voicemail. If you don't get at least 50% return calls, you haven't identified a pain bad enough to support "a 2 person startup that nobody has ever heard of with a rudimentary solution" - which is what you will be!