Did you watch The Matrix on cinema, without knowing anything about the movie?
Back when The Matrix first opened, it was still possible to go to the cinema without knowing anything about a movie. I watched it like this and my mind was blown. I thought I was about to watch a techno thriller about a hacker who resisted authority!
I don't think I would have enjoyed the movie in today's hyperconnected internet culture, where we know what every movie will be about months and sometimes years before release.
Wait, I'll make an exception: say what you will about The Force Awakens, but I totally thought -- based on the trailers -- that it was going to be about Han Solo and Chewie. When it turned out to be about a new character, Rey, I was completely and pleasantly surprised. Well done, trailer editors!
"Did you watch The Matrix on cinema, without knowing anything about the movie?"
Yeah, that's what I mean. I went in not knowing anything, never having seen any trailers. And halfway through I went, "oh this is They Live, but the skeletons wear sunglasses."
[0]: https://en.wikipedia.org/wiki/The_Animatrix