[fragmede]

> C’est la vie. I’ll survive.

Will you? You made a widget and you're trying to sell it. You've taken out a second mortgage on your house, and used up all your savings. You're down to your last $10,000. If you don't start making sales soon, you're sunk. Where do you spend that $10,000? Facebook? Instagram? Google? TikTok? If you don't know where your leads are coming from, how do you know where to spend your marketing budget?

[chrismorgan]

I can’t imagine myself ending up in your scenario: I’m not interested in unbridled growth, if I sell things I want to be able to at least broadly know my customers, so I’ll know where they are in that situation. Besides which I’m never going to be doing that kind of advertising, cost-per-click and such—I consider it a blight on society wholly devoid of virtue, so I’ll not be a hypocrite and use it for my own gain.

It’s an unconventional pathway, but I have complete faith that it will work out. Not always in the ways I expect or prefer, but it will work out.

(Even humanly speaking, your protagonist sounds incompetent—just throwing money at marketing is very ineffective, you want to target and approach different platforms differently, and if you don’t know which of Facebook, Instagram, Google or TikTok will be the best venue to spend your last coins, I think you deserve to fail.)

More generally, these three snippets from the Bible accurately convey my attitude:

> The LORD will provide. — Genesis 22:14

> I have been young, and now am old, yet I have not seen the righteous forsaken, nor his children begging for bread. — Psalm 37:25

> We walk by faith, not by sight. — 2 Corinthians 5:7

This genuinely is how I try to live my life. I’ve seen it work in my parents before me and in a few others’ lives, in anecdotes of grand- and great-grandparents and beyond. (It’s even why I, an Australian by birth, now live in India.)