[echelon]

> it now feels that the most effective way to do that is for only $99.99/month, and that price needle is only going to move further upwards as capabilities increase.

That's not how economics works.

That can happen briefly with monopolies and ossified markets, but there is typically always an alternative that will seek to break in and grab market share.

Chinese tokens are pretty cheap and they'll gladly undercut US hyperscalers.