[aaronbrethorst]

The cost of switching from Google Search to Bing Search (or whatever) is typing in a different address in the address bar[1]. The cost of replacing your multi-million dollar CRM solution is, obviously, millions of dollars.

[1] ok, not really, but you get the idea.

[novaleaf]

yes i agree with your statement and actually pg's entire article, it's just the " Which in turn is why search engines are so much better than enterprise software." which is throwing me in a loop.

maybe i'm taking it out of context, but anyway, seems i'm the only one, so nevermind ;)