[bri3d]

What percentage of people know how to build software they want themselves?

I suspect it's a relatively low number - hence developers making comparatively quite decent salaries and software companies having an excellent potential for massive returns.

I don't really see this point as sexist or anti-sorority (although it's true sororities are heavily stereotyped in the US, in my experience) - I think this question would be equally applicable as "find stylish young people in a bar and ask them what they'd want or need to advance socially with a wide audience online."

The idea is that sororities self-select for people who are interested in being social, and that women in sororities are often trendsetters and hence excellent marketing targets.