Yeah, should have been more specific. If they result in the company getting more sales done with the available time/resources then they add to revenue.
The company could of course treat it as "doing more with less" and therefore use it for cost cutting instead. Depends on the situation.
I guess that depends on if they could hire twice as many people in sales and double their revenue. If there are diminishing returns, then it could be a revenue generator.
The company could of course treat it as "doing more with less" and therefore use it for cost cutting instead. Depends on the situation.