Templated though, not manually writing it out for every blog post say. I think GP means it just has more friction as a writing format than markdown for example.
No, literally manually typing out HTML tags and everything. Many of us did it so much things like Emmet (https://emmet.io/) were invented and used so we could hammer out full HTML documents even faster.
Even after React became popular, people are still manually typing out HTML elements, although they call it "JSX" instead, but in reality it's just HTML.
My first blog on the internet literally was a bunch of .html files, where my post "template" was the first post copy-pasted when you wanted to make a new post. Changing the design involved changing the same thing across all files.
> PS: Really cool static site generators that shoot for simplicity don't require you to create extra template files written in a new, made-up template language. When you want to create a new post, you give it (a) the static files from your existing site and (b) the markdown for your new post. The "templating" engine inspects your existing posts (incl. e.g. class attributes) and then copies the same document structure into a new file, except with the right stuff (timestamp, title and heading, post content...) substituted in to the places where it's supposed to go.
Basic HTML really isn’t a big step up from Markdown though, and no one was complaining about that. In some instances it’s simpler even. I often forget the exact syntax for a table in Markdown, by comparison <table>, <tr> and <td> are easy to remember. All of the major parts of Markdown are pretty easy, <h1>, <strong>, etc etc. It was written with human authorship in mind.
Typing out <p> for every paragraph is annoying, for sure. But a converter that switches out \r\n\r\n for a new paragraph would be a reasonable middle ground IMO.
When using AI, I often find myself preferring either plain text (no markup whatsoever; just manual / text editor formatting of text blocks) or simple html to markdown, depending on the situation. To the point that I rarely see any point in using markdown for anything. If it is meant for to be a simple text mainly for human consumption, the markups often don't add much clarity (and often bring in an amateurish look, as if the author didn't know how to emphasize using English constructs), in which case plain text feels more pprofessional. If it is meant to be [lightly] processed before being presented to a human, or if it is meant to be processed by a tool / bot / LLM, then HTML is infinitely more straightforward.
Also I often call out my colleagues if they try to put a table in markdown. Markdown is not built for tabular data in most professional settings (i.e., one or two table cell could easily take a whole line of markdown to express). A basic <table><tr><td style="background: red">some number</td></tr></table> goes a long way.
A lot of editors will auto add the ending tag, and auto-update the ending tag if you rewrite the start tag. I think it's gotten pretty darn easy to use HTML er I mean XML ;)
Even after React became popular, people are still manually typing out HTML elements, although they call it "JSX" instead, but in reality it's just HTML.
My first blog on the internet literally was a bunch of .html files, where my post "template" was the first post copy-pasted when you wanted to make a new post. Changing the design involved changing the same thing across all files.