[josephlord]

On iOS I'm using it to log errors and usage info (how often different features are used). I'm only sending/storing simple JSON which I can pull out later as required with simple scripts.

I'm not using it for anything that I couldn't write a server for but it would have been a couple of days for me to set it up securely and it comes with libraries with useful fuctions like sendEventually which will save the update to send later if it can't connect straight away (again saving me time).

Parse has more advanced features like user registration that I'm not using (I don't need them at the moment but I'm also nervous to get myself locked in too deeply). It also offers a mechanism that takes some of the work out do implementing push messages. I might investigate the push mechanisms yet.

I think it makes sense to speed up implementation where you want features not supported by iCloud such as cross platform support or to share content between users.