[jessedhillon]

What I really appreciate about your approach is that you are willing to identify and stick to specific dollar amounts. Hell, the name of your course is two numbers multiplied! Nice work, really. In SV entrepreneurship circles, I rarely hear people talk about what specific numbers they have in mind as an outcome, I think because the numbers are so big, so rare and so far away that it sounds silly to discuss them with any sort of specificity.

[ahoyhere]

Thanks! You're right, in SV, people rarely talk about real numbers… even to the point of never discussing how much money a founder actually makes from an $x mil exit. Which, to me, is astonishing, since on the other hand all people talk about is numbers (exit numbers)… but not the ones that count for most people.

If you look at the amount of yearly income you want/need, and then look at products vs built-to-sell startups, it's pretty clear how easy it is to achieve that income on a paid product and how hard it is to achieve it from a liquidity event.