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by peteforde
4959 days ago
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I can appreciate why this would seem like the morning after a rave, but if you stop and consider what really just happened — a whole bunch of other startup founders just drove by slowly on the way to the next post — then you have nothing to feel sad about. Those 8000+ visitors are presumably not your target demographic, and it's unlikely that you're solving a problem that they have. I really recommend that you read the 1st CopyHackers book on identifying the motivations of the people most likely to be your paying customers. Many startups fail because they try to shoot for a general market. In reality, you will convert very well if you correctly anticipate the motivations of the top 20% vs trying to be all things to all people. The reason is that no matter how great your landing page is, you cannot manufacture motivation in your visitors — even a brilliant product will fail if you market it to the wrong people. Everything in your public messaging should reinforce exactly one message: We solve X problem for Y. Resist the urge to add more X, and don't be so hard on yourself if you are ignored by Z, because your product is for Y. |
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