[lenerdenator]

Because you can only monetize people so much before they get testy about it.

They get tired of being advertised to. They start complaining about being nickeled and dimed for every single thing they used to get as a part of another purchase. They look at their wages staying flat while costs go up and up.

[WalterBright]

So why is it different now? Costs go up because of inflation (government deficit spending) and the ever-greater burden of government.