[startupstella]

LOVE this point...definitely have felt this before at feefighters. however, there are benefits to TC other than just getting signups (especially for non technical startups as some have mentioned). you just have to keep in mind that PR has varying goals: 1) Exposure- people will remember you and refer you when they see you in top press 2) One TC doesnt build traffic/signups, but multiple articles over a long period of time will 3) Brand equity grows with media exposure 4) now you get to put the TC logo on your homepage=social proof=higher conversion 5) Links!

we are planning on doing a big pr launch for matchist when this kind of exposure will serve us well (timing is everything with pr)