[r3m6]

Ignoring TechCrunch (and other high profile blogs) is bad advice.

Right, the traffic you will get from them surprisingly low, but they are a fantastic source of instant social proof - After all, you must be good, otherwise they would not cover you, would they? ... ;)

A TC logo/quote on your home page can improve conversion rates for years to come.

This social proof is especially useful if you are self-funded, and can not show off your "Received X millions from Sequoia/YC/Whatever..." badge of honor.

[bcoates]

I don't think the average internet user, or even the average early adopter/techie type, knows what TechCrunch is and is even less likely to know about random VC firms. It's all inside-baseball stuff to users.