[motbus3]

The truth is that you can increase prices by 50% and if you loose 50% of sales you are still in a good place as your costs also drop.

They have little uncertainty to work with, they don't need their consumers as much.

They're continuing their anti consumer policies

[mysterydip]

Hardware is just one aspect of sales though. I assume they have much higher margin on software, especially rereleases of existing games on whatever the next platform is.

[ymolodtsov]

That's very simplistic. They also earn money on sales, both first-party and third-party games, so they need a large audience.

[motbus3]

Not really... They can control direct sales by controlling discounts.

See what is happening on all major store chains. They have a original price that is frequently discounted so they don't say they are increasing prices.

See Sony PS store. Technically they have same price but personalised discounts.

[gcr]

Hang on, halving your sales means doubling your price to stay even (ignoring your own cost), right?

I have a bridge to sell you …