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by swalsh 4959 days ago
I clicked on the website, yipit. didn't make it any further then the first screen.

The problem is you want a lot of work and personal info from me up front. I have no idea who you are, but you expect me to give you my email right away? Nope sorry I don't trust you.

This is kind of like going to a restaurant you've never heard about, that has no yelp reviews, but is just a giant door. Then before you walk in a guy in a black suit says "There's a $10 cover charge". You ask "What kind of music do you play?" "what kind of food do you serve". You receive no answer. So you turn around, and go next door.

Your start up is special to you, and your mom. Not to me, don't expect me to put any effort into it or trust into you.

Once I love you, then i'll try you.
2 comments
Cakez0r 4959 days ago
I figured I'd check out the website too. I click on 'Get started - it's free!' and was also instantly put off by having to enter my email. I enter a fake to see whether it'd be worth it... "20% complete! Tell us which emails you'd like to receive?" 20% complete?! I don't want to receive ANY emails! I just want to see the product.

After deciding to abandon the process, I went back to the home page, which then redirected me to http://yipit.com/boston/categories/dining-nightlife/ ! This should be amongst the first things a user sees! This is what I was looking for!

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Matt_Mickiewicz 4958 days ago
Sign-up forms must die... great article by Luke that i often refer to: http://www.alistapart.com/articles/signupforms/

There's also a video version of it somewhere else.

This is why Optimizely.com is so great, you can test drive their product without ever creating an account.

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cwills 4958 days ago
Couldn't agree more. The Yipit landing page may as well be asking for credit card details. Show your users some value before you rape of their email address - offer them something they want and they'll happily give you an email address. The goal isn't to collect a bunch of email addresses. It's to have active customers. You're losing potential customers by not showing what's on offer first.
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