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by incision 4959 days ago
>Boom. A tweet every 5 minutes. People are re-tweeting the TechCrunch article covering your startup’s launch.

This is something I don't "get" about Twitter or the people who seem to care about it.

There's an awful lot of tweeting and re-tweeting of completely generic "news" like a new post on Techcrunch with nothing added in the way of context or even opinion.

It's pure noise.

Using the social buttons as an indicator, everything on TC gets tweeted hundreds of times while collecting at best a few dozen shares to other services and a small handful of direct comments.

Given that, I'd interpret the "tweet every 5 minutes" to be something like "three meaningful tweets in a day".

>Why didn’t more people sign-up? Why didn’t people complete the sign-up flow? Why weren’t people coming back?

I'd guess it's the same reason behind all the fake emails described in the sign-ups that were completed.

The landing page doesn't adequately or engagingly describe / demo the service and why it's worth a damn. Do that first, then make it trivial to sign-up honestly.

1 comments

There are so many accounts / bots on Twitter that just auto-tweet anything from TC (and virtually every reputable news site), it's hard to take Twitter count as anything of value the day of a press release as there will be a lot of meaningless noise.