[pud]

Tech press comes in handy for biz dev, marketing, and fundraising purposes: You can send the article to potential partners and it makes you look legit.

Side-note: This article is on the front page of HN now (congrats to the author, well played!) but there's no link to the company or TC article in the blog, that I can see.

[vhf]

Link to the company looks less relevant since the article says it is loosely based on something that happens years ago.

There's a link to the company under the author's name on the top right, though. :)