[slater]

Glad I'm not the only one scratching my head on just WHAT Parse actually is.

The way their website seems go out of its way to NOT tell you what it is made me wonder if it's some convoluted Flash-to-ObjC doodad (or some other, similarily 'unpopular' way of doing things). At least they have a healthy ratio of cloud icons, pricing links and testimonials on the site...? ;)

[josephlord]

It's a JSON store and libraries to support access to it. Plus ability to set up users and push messages and maybe a couple of other things.