[jorvi]

The lameness is that brown rice is more expensive than white rice because it is a healthy choice.

I know, price is what the market will bear blah blah. There is just something that feels fundamentally wrong about a product cheaper to produce being sold at a higher price purely because its the better choice for your health.

Another cute principle in that category is convenience pricing. The 0.5L cola bottle with resealable twist cap is more expensive per liter than the 0.25L cans, purely because the bottle is more convenient to use on the go.

[Auracle]

I don’t think it’s because brown rice is the healthier choice. I assume it’s because people buy it less and it spoils way, way faster.

[caymanjim]

And because people want it more. Economy of scale is off the charts for white vs. brown rice.

[maximus-decimus]

Isn't it also because white rice is more shelf stable?

[insane_dreamer]

> There is just something that feels fundamentally wrong about a product cheaper to produce being sold at a higher price purely because its the better choice for your health.

You just described almost all food sold in the US. The cheapest stuff is pure garbage. The more you try to escape the preprocessed garbage and get back to the raw, unprocessed, untreated, food, the more you pay. Insane, but true. (And then we wonder why Americans are so unhealthy.)