[seiji]

Unless your target audience is "vapid people who care about online startup gossip rags," then please don't get upset when your launch is 99.999% bounces.

After working on one project for a protracted period of time, we become slightly delusional. We think we matter more than we do. We think people care a heckuva lot more than they do. That's perfectly fine, but you must recognize your own delusions and not base your hopes and dreams on 'em.

Drag in your target customers and adjust from there.

[eliza1wright]

This. TechCrunch can be useful but it's almost Twitter-like in its update speed, so even a positive write-up gets drowned out by the next hundred blurbs.