[dvo]

Non-sexy is the new sexy. Good job, guys. If you don't mind sharing, I have a few questions. How long after your public release did you start seeing steady growth? What do you think has been your most successful means of driving traffic?

[dazbradbury]

After launch - it was about 3-4 months before we started growing at all. There was definitely a hard gruel at the start to get noticed and gain trust, and that's not say it's gotten easier!

We then introduced referrals, and that's probably the reason for our steady growth. The more users we have, the more we grow, whereas marketing can only ever do so much and your just optimising your user acquisition cost all the time.