[jsbisviewtiful]

They used to be better but I stopped buying them after COVID related supply chain problems lowered the quality, at least a few years ago. Dunno if they rebounded. Supposedly they are made in the same factory as Smartwool

[stickfigure]

That seems improbable. I have bought "merino" socks from Costco and they are only something like 20% merino. I also have Smartwool socks and they are quite different.

I actually like Costco's generic black-and-orange athletic sock as a daily driver. I treat them poorly; we take off our shoes in the house but not socks. As they wear out, I throw them away; once a year I buy a new pack to refresh the losses. I use the Smartwool for activities but otherwise take good care of them. They last.

[jsbisviewtiful]

Yeah I never bothered to verify the claim of them being made in the same factory and only heard it from word of mouth from some folks.

[dekhn]

Making two products in the same factory does not necessarily mean they are identical.