[oramit]

So much ink has been spilled on the "disconnect" between the public mood (very bad based on polling) while on paper Americans are wealthier than ever. The author's focus is the upper middle class because he's a wealth manager but the theory I've been mulling over in my head is something that is hitting everyone.

Customer surplus has been optimized away. Or put more simply: deals have disappeared.

Honest question for you - when is the last time you were just out and about, not really looking, and said to yourself "wow that's a good deal" from a find?

It happened to me once last year and it hit me like a lightning bolt that I used to feel that regularly and now it was a novel experience. Not even a decade ago companies priced things more aggressively and there was a sense of pride in making things broadly available. The customer was king and all that.

Post-covid though, instead of leaving some surplus on the table, including a bunch of extras, and trying to please as many people as possible, the relationship has completely flipped. Companies now proudly price things and engage in business practices that are design to extract as much as possible and turn people away. Customer service everywhere has gone down the tubes. Take it or leave it is now the default behavior of most companies.

It's a phenomenon related to inflation and enshittification but more anti-social which is why I think it hurts more. Instead of approaching most business interactions with a baseline feeling of positivity I now have to actively defend myself from being taken advantage of everywhere. Even paying more to get a "premium" experience isn't a defense. No wonder everyone is miserable.

[ikr678]

The only true deals that I've had in the past year have been from bricks and mortar businesses that are genuinely closing down and need to clear stock by a deadline.

For every other 'sale', companies have access to incredibly amounts of pricing and behaviour data. Pricematching any consumer good for a deal is more or less dead, if you wait for a specific product go on sale, it will be at the same % across multiple sites (assuming they don't do SKU differentiation per retailer to say it isnt a like for like price match).