[wtmt]

Apple’s focus under Tim Cook to extract every penny possible from services while making them worse has been antithetical to its past promises of innovation or extraordinary experiences. If I wanted an ad infested experience everywhere, why would I choose Apple? This is the exact manifestation of enshittification.

It’s only US and Canada that are getting the maps ads, as of now. This means Apple is confident that Apple Maps is good enough and is used widely in those places. Apple is once again trying to squeeze more money out of services as the days pass. The App Store ads and experience are on the same lines. [1]

In India, Apple Maps just shows whatever TomTom or MapmyIndia or another provider has, and data availability and quality are extremely poor. The maps app cannot even find addresses or show transit directions in major metropolitan cities.

Tim Cook famously said in May 2016, when inaugurating a new office in India, that Apple is investing in accelerating Maps development. [2] These ads seem to a result of this investment.

Tangentially, it’s now a decade and Apple has almost nothing to show in maps improvements in India. It’s the same bad experience as it was then.

[1]: https://blog.thinktapwork.com/post/812803664980967425/ios-ap...

[2]: https://www.apple.com/in/newsroom/2016/05/19Apple-Opens-Deve...