[saghm]

God forbid a company want to sell something for a smaller profit than they can make by selling it only to the people with that most money

[fxwin]

I'm not performing any sort of moral judgement here, I'm using 'underpriced' to describe a good that is sold below its equilibrium pricetag. Companies are free to do what they like, but lower prices will always lead to scenarios like this, where these go out of stock before demand is satisfied, and this discrepancy is what allows scalpers to exist in the first place.

[wyager]

Is it more moral to allocate goods to the people who are willing to pay the most for them, or to the people who have good scalping bots/happen to get lucky

[seanjaii]

Is this question not ridiculous?

A company can make something without the need to be greedy. If you allow backordering like OP mentioned, it goes a good way to resolving the issue.

[saghm]

Agreed, it's an absurd false dichotomy

[parineum]

They could easily do both.

They could sell the first few for more and settle down to their normal price after a time.

There isn't sustainable demand for a $300 steam controller, that's why they didn't price it there, not because they didn't want to sell for a huge profit. Ther is, however, a much smaller market of people who will pay a premium to be first, hence the resellers.